Privacy Policy
Last Updated: 2026
This Privacy Policy explains how optima-taxis.co.uk ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website and engage with our Mystake affiliate content. We are committed to protecting your privacy and ensuring transparency in our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Your name, email address, and contact details when you voluntarily provide them through forms or inquiries.
- Technical Information: Your IP address, browser type, device information, and operating system.
- Cookies: Data stored on your device to recognise you on return visits (see Cookie Policy below).
- Usage Data: Information about how you interact with our website, including pages visited, time spent on site, and links clicked.
How We Use Information
We use the information collected for the following purposes:
- Website analytics to understand user behaviour and improve site performance.
- Affiliate tracking to monitor referrals to Mystake and related partners.
- Site improvement, including personalisation of content and user experience.
- Communication regarding updates, promotions, and services (with your consent).
- Compliance with legal obligations and fraud prevention.
Cookie Policy
We use cookies to enhance your browsing experience. Our cookies include:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behaviour to improve our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals and commissions from Mystake and partner sites.
- Marketing Cookies: Used for retargeting and promotional purposes.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling cookies may affect website functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our website contains links to third-party websites, including Mystake casino and affiliate partners. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing personal information. Your use of third-party websites is governed by their own terms and policies, not ours.
Your Rights
Under UK data protection law, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Generally, we retain:
- Contact information for as long as you remain engaged with our services.
- Analytics and usage data for up to 12 months.
- Affiliate tracking data for the duration of the affiliate partnership plus 6 months.
- Legal compliance data as required by applicable regulations.
Cookies are typically retained for periods ranging from session-based to 24 months, depending on their function.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or require further clarification, please contact us:
- Email: [email protected]
- Website: optima-taxis.co.uk
We aim to respond to all privacy inquiries within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the ICO.
Note: Gambling can be addictive. If you or someone you know is struggling with gambling, please seek help from Gamble Aware or Gamblers Anonymous.